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99Designs vs. CrowdSpring vs. eLance: Logo Design Options Compared

Once if you wanted a logo designed you had to approach a graphic design company, pay up front, and then hope you would like the end result. Today, there are now several online design services that have a plethora of designers willing to compete for your work and ensure you like the end result. This report looks at what three of these online providers offer. The providers assessed are eLance, 99designs and crowdSPRING. ,
Covered in this report
99 Designs is an online marketplace for crowdsourced graphic design. At 99 Designs, you can launch your own "Design Contest" and collaborate with designers who will submit their concepts and compete to win your prize. Finally, you get to choose your favorite design and award the designer. Along with... read more...
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99 Designs overview on Knoji
99 Designs — Best Features
You get to choose between several logos created by multiple designers for only the one price.
They offer ready- made logos that are updated with your company name within 24 hours and only cost $99.
Best for: Customers looking for as many logo options as possible, or a quick turnaround logo for a low price.
Best deal: $20 Off + A Free Power Pack Upgrade ($99 Value) - [activate coupon]
With backgrounds in both the creative industry and law, crowdSPRING is a labor of love for a team that believes strongly in the creative process and the protection of intellectual property. They left no stone unturned - from free, binding legal contract generation for every transaction and adva... read more...
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crowdSPRING overview on Knoji
crowdSPRING — Best Features
Their service has a very high level of trustworthiness-their logos have appeared in many mainstream media publications and they have provided work for mega brands like Microsoft and Starbucks.
You also get to choose between several logos created by multiple designers for only the one price.
Best for: Customers looking to deal with a highly reputed business that offers you many logo choices for the one design fee.
Elance, the world’s leading platform for online employment, helps businesses hire and manage in the cloud. For businesses looking to staff-up a team on an hourly or project basis, Elance offers instant access to talent and the ability to build and manage entire teams online. For independent pr... read more...
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Elance overview on Knoji
Elance — Best Features
The ability to set the price you are willing to pay for the design of your logo. Rather than picking a package with a minimum price like the other two providers.
You can post an advertisement for your logo design job for free. You only have to pay when you select a designer to work with and the funds are held in trust until you are satisfied with the result.
Best for: Customers not looking for a financial commitment straight up and those wanting the flexibility to set the price they want to pay for their logo design. This could be particularly beneficial to those with a tight budget for logo design.
Best deal: Free Signup - [activate coupon]
Review

The logo design service providers featured in this report, give you access to literally thousands of designers from all over the world, rather than just one designer or design house. In effect they put your logo design out to tender to the designers signed up to their websites. This provides for a competitive price and most likely higher satisfaction with the end result. Let’s take a look at each providers offering.  

crowdSPRING

crowdSPRING has over 128,000 designers and writers signed up to their site. They not only post your brief for all these designers to consider pursuing, but also allow all of the designers to put forward their ideas competing for the job. Therefore, you get lots of work to choose from, but only have to pay the one price for the design you end up selecting. 

As logo designs come in you can also provide feedback and the designers will submit revisions. You then choose the designer you want to work with and they will perfect the final design for you. Typical projects return 100+ custom designs.

In addition to logo design they offer 42 other design services, such as; web design and company names.

To learn a little more about how their service works, see their introductory video below:

Price

crowdSPRING offers three different packages when it comes to logo design. The packages below include a 15% commission to host the project, a listing fee and the designers cut.

Economy package $269

  • Logo design
  • The ability to invite others to see the designs and comment, so you can factor these opinions into your revisions.

Standard $359

  • All of the economy inclusions, plus
  • Search engine exclusion to keep your company name private and not showing up in Google.
  • A non-disclosure agreement signed by designers prior to viewing your private brief.

Pro $1349

  • All of the economy and standard inclusions, plus
  • Site wide project promotion including on the homepage to attract the best designers to work on your project.
  • A private gallery for the results.
  • Assistance inviting top performers in your category to design for you.

Trustworthiness

Work produced by designers on crowdSPRING has appeared in mainstream publications such as:

  • The New York Times
  • Entrepreneur magazine
  • Business Week
  • Forbes and
  • The Wall Street Journal

Work has been successfully created for brands like:

  • Amazon
  • Starbucks
  • Microsoft
  • LG
  • Philips and
  • Tivo

In a customer satisfaction survey they recently conducted 96% of customers said they would recommend the company to others.

In addition they offer a money back guarantee if you are not satisfied with the work, this includes their 15% project fee, but not the listing fee component of the total price.

Examples of logos created by their designers

The following logos are some examples of designs created for the Madison Children’s Museum:

Payment methods

  • Credit card-American Express, MasterCard, Visa, Discover
  • PayPal

Customer service options

  • Email
  • Phone 877.887.7442
  • Live chat
  • Through Facebook or Twitter

99 Designs

99 Designs also provides you with many logo designs to choose from for the one price. They refer to their service as launching a contest. You create a brief and then they host a contest to see who can deliver the best logo for you. You can provide feedback along the way to help designers create something perfect for you. When you pick your favorite, you will receive the logo and copyright.

To learn a little more about how their service works, see their introductory video below:

They also facilitate the ability to continue working with a favorite design after the initial project.  In this instance they offer a 1 to 1 invoicing system that allows you to negotiate project tasks and prices with the designer themselves.

In addition to logo design they offer many additional design services, such as; business card design, web site design, illustration, book cover design and product packaging design.

Price

99Designs offers several different pricing options. Their prices include the fee for the designer, and fees and commissions for 99 Designs.

Bronze package $449

  • Expect around 30 designs

Silver $649

  • Expect around 60 designs
  • Your project is shown to designers before bronze projects
  • Get priority support

Gold $949

  • Expect around 60 designs of the highest quality
  • Your project is limited to only the best designers participating
  • A dedicated account manager assists you to get the best result.

Alternatively, you can create a custom package for any amount above the bronze amount. The more you spend the more quality designs you are likely to attract.

Or if your budget is tight they offer ready-made logo design templates for $99. This is also a good option if you are short on time. As they will add your business name to the template within 24 hours.

Trustworthiness

99designs was awarded the Webby People’s Voice Award for Best Web Service & Application of the year during 2010.

Their service has been featured in:

  • The Australian
  • The New York Times and
  • The Wall Street Journal

They offer a money back guarantee

If you do not choose to guarantee a prize or have not entered the final round of designing because you are not happy with the work, you can get your money back within 60 days of payment. Alternatively you can rewrite your brief and reopen your project for more logos.

They tend to receive good feedback:

Amgad Suliman says "High quality logos, an easy process & very friendly designers & customer support. "

Mary Lynne Ashley says "I love my design. The designer turned around my customization request very quickly."

Cemanthe Harries says "I was very happy with the wide variety of logos. Super quick, easy & great value for money!"

Examples of logos created by their designers

Payment methods

Payment is required up front before launching a contest. You can pay by credit card or PayPal.

Customer service options

  • Email
  • Online chat
  • Phone: 03 99886399

eLance

eLance works a little differently to the other two logo design services. They also act as an intermediary between freelance designers and the purchaser of a design service, but the work is delivered in a different manner. They have over 2 million freelancers signed up to their site and over 114,000 of these are design and multimedia professionals.

You add your design brief to their site and then freelancers respond to it by stating what they can offer you. You are then required to select a freelancer to create your logo for you. So you get a large range of designers to choose from, but not logo designs from multiple designers.

When it comes to selecting a designer you can view several things about them, other than their personal resume to help you select the best designer for your project, including:

  • Their feedback score on a 1-5
  •  The number of reviews they have received and
  •  Their typical hourly rate

After you have selected a designer and they begin to work on your project you have the ability to view progress, provide feedback and have the work revised. You only pay when you are satisified with the work. You can communicate with the freelancer in many ways including video conferencing, in some instances.

You also have the option of setting your job to private which means the details and your profile will not be uploaded to search engines.

Price

You can register and post a job for free at eLance. You are only required to pay when the work is successfully completed. When you accept a freelancers proposal you are required to pay the price to eLance. They hold this money until you have confirmed that you are happy with the work. Then they will deduct their commission and transfer the balance to the freelancer.

Elance offers a point of difference when it comes to pricing. They allow you to set your own price range. For example, you could set a price range of between $40-$100. The freelancers then send you a proposal and the rate they are willing to do the job for within the range.

Elance charges a fee of 8.75% for their service. This is included in the agreed upon price, so remember to cosinder this when setting a price range. The higher th price you offer the more likely you are to have high quality designers respond to your job.

In addiiton to logo design they offer lots of other services from web site development through to translation services.

Trustworthiness

eLance is a Better Business Bureau (BBB) accredited business. They have an A+ rating, which is the highest rating a business can receive. You can check out their report here.

In general, eLance has a very reputable history of satisfying clients. This is evidenced by the fact that they have over 500,000 active business signed up to their service and have paid out over $640 million on successfully completed jobs.

Examples of logos created by their designers

Customer service options

  • A member forum
  • Email
  • Live chat
  • Phone: 877 435 2623

Payment methods

  • Credit card or
  • PayPal
Additional Information
99 Designs
99 Designs Coupon: $20 Off + A Free Power Pack Upgrade ($99 Value) - Activate
99 Designs Coupon: New Promotions - Activate
Elance
Elance Coupon: Free Signup - Activate
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